Agrojus, in its philosophy of continuous innovation, entrusted the launch of ABTAL, a range of delicious fruit juices for little household heroes, to us.
In order to draw a better connection with a young target audience, we chose to create a brand with a pop style similar to that of comic books that would match the use of Justice League licensing perfectly.
We gave a fresh and useful look to the pack, choosing casual typesets for the description of varieties and pop-style graphic resources. The resulting package has been a sales hit among the younger audience upon launch.
If you feel projects such as this can give your brand superpowers, get in touch with us and we will tell you more about this job and other challenges in which connecting to a young target audience is the key to success.