Excelo, a reference in the field of cookies, entrusted the complete overhaul of the image of Genova in its three varieties: Intenso, Autentico and Milky, to Chilli Design.
The creative focus was put on conveying the appetising, creamy nature of these biscuits, the main driver for purchase. We chose a vertical format to maximise the product’s visual impact and packaging that was clean and natural, much like the product itself, using different colours for each variety in order to help differentiate them.
Do you have a product in mind in which appeal is the main driver? Get in touch, we are bound to enjoy creating it together.