Excelo asked us to design the packaging for these cookies with an artisanal, traditional look, in conformity with a market trend of increasing interest towards more natural-looking products without giving up taste.
We chose a design that displayed the appetising nature of the product in a graphic environment that clearly conveyed its natural, craft origin using a beige colour code, torn effects, textures and stamp-style typesets. The range features 2 delicious varieties: Original and Choc.
If you have found this project naturally delicious, we will tell you more about this and other challenges in which the balance between taste and naturalness is essential.