The project’s challenge was to carve a niche in a category with a lot of options by conveying two features: the delicious taste of these cookies coated with an exquisite layer of chocolate, and their fun and playful nature, a perfect way to enjoy these sweets.
After considering several creative options, we chose to iconicise the “U” in the name through a smile, a universal icon with clear values of approval, satisfaction and happiness. Further information top payout online casino.
These cookies have become a best seller and a reference in their category.
Is appeal to the senses the main driver of consumption behind one of your brands? Get in touch with us and we are sure that we will help convey these attributes better.