Badaouia, faced with the growth in children’s dairy products, has decided to launch a new product called Nachit. This is a fresh and attractive proposal for a young public that inspires confidence among mothers.
The project involved creating the new brand and the character Nachit and his loyal pet. Nachit is an energic and curious youth for whom we suggested different approaches, considering the ideal age for the character and the acts he should carry out to convey his personality and relate to the target audience.
The range is made up from delicious and creamy drinkable yoghurts in 170g format, available in three different flavours: strawberry, vanilla and apricot.
Do you need to create a mascot as the main character for your rage? Get in touch with us and we will tell you more about this project and the best way to approach your challenges.