Excelo detected the opportunity to launch a cookie with an exceptional recipe to compete in the sub-segment of stuffed cookies.
We designed the branding, packaging and key visuals for launch, creating a friendly, creamy, appetising brand with a premium air.
For the main reference in the brand, we worked on product appeal by creating product visuals with a splash of cream or chocolate (based on varieties). In order to reinforce the “magic of its flavour” we added lights and glimmers in the background to create a magical effect.
One of our goals was to achieve an increased impact and shelf visibility; for this puspose, we used a single dark blue background colour code and, owing to the product visuals and its denomination, we achieved a clear differentiation in the range, with four references: Eyo’o Cream, Eyoo’o Choc, Eyo’o Chocover and Eyo’o Wafer.
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