Liberator, a leading tinned sardine brand, had an outdated image, and the company therefore decided to switch to a design that conveyed the quality of its product more clearly.
For this purpose we restructured the pack architecture, redesigned the brand to achieve increased impact, simplified it as a whole, proposed a new illustration for the sardine, which would have a leading role in the packaging, and, finally, we chose a colour code for each variety to assist differentiation within the brand.
Does one of your brands require an update while maintaining its essence? Get in touch with us and we will tell you more about this project and other solutions to different challenges with the same problem.