Creation of new naming and complete branding and packaging overhaul for a brand that sells different flavours of popcorn and cotton candy for children and grown-ups alike.
Considering that its previous design strayed from the positioning of the product, we proposed a new naming that conveyed “care for what we do”, and we created a brand inspired by the shapes of popcorn and cotton candy. The colours we chose brought this product closer to the sweets category and provided the brand with increased strength and visibility to achieve significant impact at the point of sale.
We implemented packaging that followed the desired line of fun and enjoyment, in accordance with the moment of consumption.
Do you feel your brand does not respond to its position? Give us a call! We at Chilli design are an international agency specialised in creating successful designs that exactly reflect the positioning and benefits of each brand.